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2016 Mobile Ad Summit
Friday
, 
April
 
14
 at 
12:00pm
 
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Trump’s Approach to the Future of the Fuel Economy and Emissions Regulation – And some Alternatives

Friday
, 
April
 
14
 at 
12:00pm
 
RSVP
Text goes here
X

Join us for a discussion of healthcare, technology, and disruption

 In Ypsilanti, Michigan, President Donald J. Trump announced that the Environmental Protection Agency would reconsider the automotive emissions standards it affirmed in the waning days of the Obama administration as a part of the One National Program. Under the Obama administration, the "CAFE" program on fuel efficiency regulation morphed into an arm of the Climate Action Plan, directing substantial reductions in vehicle fuel use for the purposes of reducing greenhouse gas emissions. Now, though nominally harmonized with automobile emissions standards, fuel economy standards are functionally subject to regulation by three separate agencies and - the Michigan announcement notwithstanding - risk subjecting automakers to disparate and costly requirements that could directly harm consumers.


In light of Trump's announcement and the fresh look it represents, it's time to re-think our approach to reducing fuel use and emissions from the vehicle fleet and to consider other, less destructive forms of regulation. A new supply-side idea, known as Clean Tax Cuts (CTCs), may prove a promising alternative. CTCs are premised on the notion that by replacing existing regulatory structures predicated on penalizing industry for not adhering to prescriptive targets with one that rewards industry - via reduced taxes - for beating targets, investment and innovation will be stimulated.


Please join the R Street Institute for a panel discussion of these recent developments, the existing triune approach to fuel economy regulation, and how Clean Tax Cuts could offer a market-based way forward.


Lunch will be served.

Speakers


Featuring

Marlo Lewis

Senior Fellow at the Competitive Enterprise Institute


Chris Nevers

Vice President for Energy and the Environment at the Alliance of Automobile Manufacturers


Rod Richardson

President of the Grace Richardson Fund


Sarah Hunt

Director of the Center for Innovation and Technology at the American Legislative Exchange Council


Steven Nadel
Executive Director of the American Council for an Energy Efficient Economy


Ian Adams

Senior Fellow at the R Street Institute (Moderator)

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

Sponsors 

 About R Street

The R Street Institute is a non-profit, non-partisan, public policy research organization (“think tank”). Our mission is to engage in policy research and outreach to promote free markets and limited, effective government. In addition to our D.C. headquarters, we have offices in Florida, Texas, California (covering the West), Alabama (covering the South), and Ohio (covering the Midwest).   


About R Street

The R Street Institute is a non-profit, non-partisan, public policy research organization (“think tank”). Our mission is to engage in policy research and outreach to promote free markets and limited, effective government. In addition to our D.C. headquarters, we have offices in Florida, Texas, California (covering the West), Alabama (covering the South), and Ohio (covering the Midwest). 

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